Voron is passionate about making others successful on a customer experience design centric agenda to create great compelling products and experiences. Over the span of his career, he has lived and worked in five different countries. These hands-on multi-cultural experiences have shaped both his character as well as the products, environments and experiences that he has designed. He has evolved and nurtured several billion dollar brands and effectively increased consumer and B2B partner engagement by thoughtfully designing both physical & digital touch-points.
He started his career at Apple as a hardware engineer and spent the first eight years of his career working globally to improve the efficiency of manufacturing, vendor support and design for manufacturing processes. Under his direction, he introduced Apple's first sustainability and design for manufacturing processes while working in California, Singapore, Ireland and France. Years later, he transitioned into an Industrial Design leadership role within Apple's coveted industrial design team. He was selected by Jonathan Ive in 1998 to return from Apple Paris to join the industrial design team in Cupertino as one of three leaders in the studio. He remained in the Industrial Design team through 2006 to oversee the design, development and execution of Apple's first iMacs, iPods, iBooks, MacBooks and the iPhone. Although Voron's 16 year long tenure at Apple was fruitful and he significantly contributed to the design and launch of some of the world's most iconic consumer products, he yearned to extend beyond being an exquisite executor and wanted to prove to himself that he could both create the vision and execute with excellence in a completely different industry. This quest was realized when he accepted the opportunity in 2006 to lead the design of the Coca-Cola freestyle platform, Coke's largest equipment innovation investment in 125 years, over $200 million. After designing and launching Coke's first digitized consumer facing beverage dispensing equipment during a four year period, he went on to digitizing Coke's entire equipment portfolio and later become the head of design for Coca-Cola North America; the largest market. He was a design leader there for 7 years.
In 2013, Voron was recruited from Coke to Dolby and decided to take the job because he was intrigued by the design challenge of how to make sound and imaging technologies more tangible and desirable to consumers. While at Dolby, his team transformed Dolby Labs from an ingredient brand to an experiential brand that now produces both spectacular products and experiences. During his 6 years at Dolby, he grew a small team of 15 San Francisco designers to a multi-disciplinary team of 75 SMEs in 4 countries.
In 2019, Voron challenged himself once again by joining Ripple, a Series-C start-up, currently valued at $10B in the fintech category. Today, he is the Vice President of Design and leads a multi-disciplinary team of visual/UX designers, brand strategists, web engineers and media creatives responsible for all customer experiences of the Ripple brand at all touch-points.Voron is a recognized design thought leader and is a frequent keynote speaker at international design conferences. He takes pleasure "passing the torch" and sharing his experiences about how design can build great brands.
The essence of effective marketing design leadership is founded in diverse experience and exquisite integration capabilities.
Voron’s academic and professional background is a unique culmination of business, design, engineering and multi-cultural experiences. He was recruited into Apple’s global management training program directly from engineering school. He spent his first years at Apple immersed in product design and building sustainability engineering teams at their California, Singapore and Ireland manufacturing sites. Upon returning to the USA he entered Apple’s first executive sponsored MBA program for emerging talent. After completing his MBA degree he was promoted and expatriated to Paris to establish Apple’s first ergonomic product design team. Voron left Apple in between his roles in Paris and the Industrial Design studio in Cupertino to pursue training in Human Ecology Design. During this interim period he also provided human centered design and product usability consultancy services to Apple and other global clients such as Microsoft, Intel, Intermec, NEC, P&G, Radius and Sun Microsystems.
Over the span of his career he has lived and worked in four different countries and traveled extensively. These hands-on multicultural experiences have shaped both his character as well as the products he has designed. Voron has led multimillion dollar innovation programs and also spun successful new business extensions with minimal funding. He has evolved and nurtured several billion dollar brands and effectively increased consumer engagement through the creation of thoughtfully designed physical and digital touchpoints.
The essence of effective marketing design leadership is founded in diverse experience and exquisite integration capabilities. Voron stays connected to marketing communication design trends and youth culture through hands-on engagement with design and graduate business students. In addition to being a frequent lecturer at design and business schools he serves on the Executive Advisory Boards for the University of Wisconsin Business School – Center for Brand and Product Management, Georgia Tech’s College of Design and San Jose State’s Lucas Business School.
Vince Voron addressed where design is going in an interview with me yesterday. He emphasized the movements in digital, but also made note of all the elements of design we have to be aware of when designing.
At one point there was only architectural design. Now, we have the design of everything, if you think about it broadly (graphic, product, architecture, advertising, digital, etc). Hence, the additional tracks for FUSE dedicated to other disciplines of design.
Which also brings up the idea of experience design. If we step back far enough, we can't help see the larger experience and when we get closer, it becomes overwhelming. It makes us focus on the infinite number of moments where design can be applied. And, how do we consider all these diverging disciplines to design an experience?
It has to be about multi-dispinary design. As Vince has stated, we don't have the luxury or the safety in just designing within our discipline. Today, we need to see the larger experience. We need to do this because consumers don't buy a product alone or a package alone or a logo alone or a digital interface alone. Consumers buy an experience.
Peter Vander Auwera
“Vince was a popular keynote speaker at many of the global IR innovation and design conferences. He often was the top rated presenter and was consistently able to capture and inspire conference attendees around the world with his unique and insightful storytelling from his personal design experiences at Apple and Coke. Vince also has a keen ability to connect and adapt his talks live on stage to integrate insights from the conference speakers that preceded him minutes before his talk and to modulate effectively with his voice and speed to accommodate audience engagement and/or local culture.”
Kim Rivielle, Managing Director Marketing, Innovation and Business Strategy Division IIR, an Informa Company
"Vince’s presentation was an excellent session – that’s what I thought, but the Distinguished Engineering community agreed, rating his talk the second best in the entire summit. That’s remarkable, especially as I had no idea how they’d react to a “branding/marketing story.”
Kireeti Kompella – CTO, Engineering, Juniper Networks
Vince Voron is a holistic leader who values the return on investment brings to a corporation bottom line and intellectual property assets. While at Coca-Cola, the contributions that his team made to intellectual property in the equipment and user interface design category inspired the legal department to create a third pillar for the corporation focused on design IP in 2012.
Apple is a registered trademark of Apple Inc, Coca-Cola is a registered trademark of The Coca-Cola Company, Dolby and the double-D symbol are registered trademarks of Dolby Laboratories.Hey there, this is the default text for a new paragraph. Feel free to edit this paragraph by clicking on the yellow edit icon. After you are done just click on the yellow checkmark button on the top right. Have Fun!