Coke brand design system

In 2012, Voron’s multi-disciplinary team of graphic, retail, digital, user experience and industrial designers were responsible for designing consumer touch points and media; inclusive of packaging, equipment, point of sale, retail merchandisers, out of home advertising, digital apps and interactive media for a portfolio of thirteen - billion dollar brands. In addition to leading iconic 2D and 3D design for packaging and equipment his team also creates alluring 4D designs from retail digital consumer messaging to innovative mobile apps.

His entrepreneurial zest to leverage design thinking and rapid prototyping as a business driver landed his team many design awards.

Coke brand design system

In 2012, Voron’s multi-disciplinary team of graphic, retail, digital, user experience and industrial designers were responsible for designing consumer touch points and media; inclusive of packaging, equipment, point of sale, retail merchandisers, out of home advertising, digital apps and interactive media for a portfolio of thirteen - billion dollar brands. In addition to leading iconic 2D and 3D design for packaging and equipment his team also creates alluring 4D designs from retail digital consumer messaging to innovative mobile apps.

His entrepreneurial zest to leverage design thinking and rapid prototyping as a business driver landed his team many design awards.

While head of Global Industrial Design and Product UX at Coca-Cola Voron also developed the first consumer centric 3D retail visual identity system. The resulting proprietary design language has been successfully commercialized for vending machines, coolers and retail merchandisers on four continents. He has also been awarded several design patents for the equipment and packaging innovations while at Coca-Cola.

For three years following the launch of the system, Coke’s brand value grew from 7% to 10%. Design innovation has been directly attributed to this growth. 

While head of Global Industrial Design and Product UX at Coca-Cola Voron also developed the first consumer centric 3D retail visual identity system. The resulting proprietary design language has been successfully commercialized for vending machines, coolers and retail merchandisers on four continents. He has also been awarded several design patents for the equipment and packaging innovations while at Coca-Cola.

For three years following the launch of the system, Coke’s brand value grew from 7% to 10%. Design innovation has been directly attributed to this growth. 

MULTI-DIMENSIONAL BRAND DESIGN SYSTEM

The Coke Brand Identity and Design Standards that Voron’s team created provide clear, reliable and enduring guidance on how to use the Brand Elements and how to design for the Coca-Cola Brand Identity around the world.

The system is central to Coke’s ongoing commitment to:

1. Maintain authenticity and build Brand equity;

2. Leverage the scale of our System across all markets;

3. Provide more consistency and quality; and

4. Facilitate increased System productivity.

Voron’s team felt that it was important for their partners to know how the Brand Standards went into and affect all Brand touchpoints.

MULTI-DIMENSIONAL BRAND DESIGN SYSTEM

The Coke Brand Identity and Design Standards that Voron’s team created provide clear, reliable and enduring guidance on how to use the Brand Elements and how to design for the Coca-Cola Brand Identity around the world.

The system is central to Coke’s ongoing commitment to:

1. Maintain authenticity and build Brand equity;

2. Leverage the scale of our System across all markets;

3. Provide more consistency and quality; and

4. Facilitate increased System productivity.

Voron’s team felt that it was important for their partners to know how the Brand Standards went into and affect all Brand touchpoints.

MULTI-DIMENSIONAL BRAND CAMPAIGN EXECUTION MODEL

MULTI-DIMENSIONAL BRAND CAMPAIGN EXECUTION MODEL