Dolby Vision “Reveal More” Campaign Assets

The majority of Dolby’s revenue comes from licensing audio and imaging technologies to global consumer electronic brands. These technologies enable content to be delivered to consumers from devices that produce the most immersive and lifelike cinematic & episodic experiences. Dolby’s imaging technology, Dolby Vision, empowers televisions, tablets, PCs and phones to deliver images and visual stories to consumers that have the highest contrast ratios, the highest amount of brightness and colors in the industry.

Given the importance of the B2B licensing business to Dolby’s bottom line, Voron’s team worked hard to create co-branded B2C consumer advertising and marketing content campaigns that their B2B partners could leverage directly to differentiate their product offerings and branded imaging features at the point of sale.

Voron’s team successfully helped Dolby bring new ideas and creative thinking to the market in the form of the Dolby Vision ‘Reveal More’ Campaign — this was the core creative idea that was developed for 2019. The essence of the reveal more campaign is that all assets from social to digital to embedded films in the products of Dolby’s B2B partners should “reveal more” in terms of the storytelling and the tangible ability of a consumer being able to see “more” vivid colors or see “more” of the stories filmed in extremely bright or dark environments.

To bring to life the intelligence the Dolby Vision, his team created an innovative set of graphic, video and interactive digital materials to describe the value that the Dolby Vision brand delivers to persuade consumers to purchase electronic equipment that contain Dolby technologies. Voron’s team also created the first Dolby ”Visonairies” campaign which seeks out and celebrates content producers and story tellers who work at the intersection of art and science.

Dolby Vision “Reveal More” Campaign Assets

The majority of Dolby’s revenue comes from licensing audio and imaging technologies to global consumer electronic brands. These technologies enable content to be delivered to consumers from devices that produce the most immersive and lifelike cinematic & episodic experiences. Dolby’s imaging technology, Dolby Vision, empowers televisions, tablets, PCs and phones to deliver images and visual stories to consumers that have the highest contrast ratios, the highest amount of brightness and colors in the industry.

Given the importance of the B2B licensing business to Dolby’s bottom line, Voron’s team worked hard to create co-branded B2C consumer advertising and marketing content campaigns that their B2B partners could leverage directly to differentiate their product offerings and branded imaging features at the point of sale.

Voron’s team successfully helped Dolby bring new ideas and creative thinking to the market in the form of the Dolby Vision ‘Reveal More’ Campaign — this was the core creative idea that was developed for 2019. The essence of the reveal more campaign is that all assets from social to digital to embedded films in the products of Dolby’s B2B partners should “reveal more” in terms of the storytelling and the tangible ability of a consumer being able to see “more” vivid colors or see “more” of the stories filmed in extremely bright or dark environments.

To bring to life the intelligence the Dolby Vision, his team created an innovative set of graphic, video and interactive digital materials to describe the value that the Dolby Vision brand delivers to persuade consumers to purchase electronic equipment that contain Dolby technologies. Voron’s team also created the first Dolby ”Visonairies” campaign which seeks out and celebrates content producers and story tellers who work at the intersection of art and science.

VISUAL IDENTITY SYSTEM

Voron’s team takes great pride making the complex technologies simple and understandable for consumers and B2B partners. They developed a complete visual identity system for the Dolby Vision brand that included visual illustration, core brand assets and graphical elements that can be leveraged across all mediums by both Dolby and their B2B partners.

His team  found  that creating these guidelines brings  teams together around a single idea and execution style, and the strategies they map out have started to drive more cohesive and considered creative work.  They also provide a readymade capture of all the essentials for any external agency we work with, so any extensions of our teams also have the knowledge they need to drive a coherent strategy.

VISUAL IDENTITY SYSTEM

Voron’s team takes great pride making the complex technologies simple and understandable for consumers and B2B partners. They developed a complete visual identity system for the Dolby Vision brand that included visual illustration, core brand assets and graphical elements that can be leveraged across all mediums by both Dolby and their B2B partners.

His team  found  that creating these guidelines brings  teams together around a single idea and execution style, and the strategies they map out have started to drive more cohesive and considered creative work.  They also provide a readymade capture of all the essentials for any external agency we work with, so any extensions of our teams also have the knowledge they need to drive a coherent strategy.

Creative clarity briefs

Great creative starts with insightful, clear strategy. Whether working with internal marketing teams or external agencies, we needed a single briefing document for each brand that would ensure consistent communications.

Voron’s team built a process referred to as creative clarity briefs to articulate the creative strategy on each platform brand with a “red thread” from marketing objectives through insight and core creative idea to touchpoint mapping, messaging, and creative execution.

His team  found  that creating these documents brings  teams together around a single idea and execution style, and the strategies they map out have started to drive more cohesive and considered creative work.  They also provide a readymade capture of all the essentials for any external agency we work with, so any extensions of our teams also have the knowledge they need to drive a coherent strategy.

Creative clarity briefs

Great creative starts with insightful, clear strategy. Whether working with internal marketing teams or external agencies, we needed a single briefing document for each brand that would ensure consistent communications.

Voron’s team built a process referred to as creative clarity briefs to articulate the creative strategy on each platform brand with a “red thread” from marketing objectives through insight and core creative idea to touchpoint mapping, messaging, and creative execution.

His team  found  that creating these documents brings  teams together around a single idea and execution style, and the strategies they map out have started to drive more cohesive and considered creative work.  They also provide a readymade capture of all the essentials for any external agency we work with, so any extensions of our teams also have the knowledge they need to drive a coherent strategy.