FORM DESIGN LANGUAGE
FORM DESIGN LANGUAGE
form design language
Prior to 1999, Apple did not have a form design language. The absence of a purposeful system to strategically align design concepts resulted in product designs being introduced into the market place that were inconsistent and unintentionally influenced by the personal design aesthetic of the respective design lead. Reference image below of products launched from 1997 – 1998.
form design language
Prior to 1999, Apple did not have a form design language. The absence of a purposeful system to strategically align design concepts resulted in product designs being introduced into the market place that were inconsistent and unintentionally influenced by the personal design aesthetic of the respective design lead. Reference image below of products launched from 1997 – 1998.
In response to this, Voron and his colleagues in the Apple Industrial Design studio made a concerted effort to develop processes to harmonize and measure the design concepts in a consistent manner. The team referred to the organic form design language system as “the love of lozenge” since it was this simple pill shape that was at the core of the form factor of Apple’s products from 1999 to 2006 and beyond. This design language, based on a simple geometric shape, also enable the designer to respectively critique their peer’s design when the harmonizing element was missing.
Other Work
Ripple Got It CampaignRipple
Dolby Brand Design SystemPayID Product & Brand Design
Dolby UX/UI DesignDolby
Dolby VoiceDolby
EscapeDolby
Dolby CinemaDolby
SilentDolby
Dolby SohoDolby
Dolby InstituteDolby
Dolby Art SeriesDolby
Dolby PhotographyDolby
Partners ToolkitsDolby
Coca-Cola FreestyleCoca-Cola
Times Square Interactive BillboardCoca-Cola
Coke Brand Design SystemCoca-Cola
EMECO COKE 111 NAVY CHAIRCoca-Cola
Coca-Cola PackagingCoca-Cola
Coca-Cola EquipmentCoca-Cola
Coca-Cola Digital DesignCoca-Cola
Apple ArchiveApple
Apple is a registered trademark of Apple Inc, Coca-Cola is a registered trademark of The Coca-Cola Company, Dolby and the double-D symbol are registered trademarks of Dolby Laboratories.Hey there, this is the default text for a new paragraph. Feel free to edit this paragraph by clicking on the yellow edit icon. After you are done just click on the yellow checkmark button on the top right. Have Fun!