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Professional Cinema Products
Interactive Sales Tool

Professional Cinema Products
Interactive Sales Tool

Professional Cinema Products Interactive Sales Tool

The annual series of cinema shows begins with CinemaCon, a US trade show where Dolby features our best-in-class cinema product offerings to exhibitors ranging from small local art houses to large multiplex chains in the US and worldwide.

Voron’s team developed an interactive tool that Dolby sales reps could display on a tablet or share digitally with prospective partners.

Working with Integrated Marketing and the business group, our Brand Experiences team wrote copy to highlight each product’s features and benefits for a B2B audience, calling attention to Dolby innovations in engineering that help bring the director’s vision to the cinema screen.

The Visual Experiences team created layouts that showcased the sleek, contemporary look of the products, emphasizing the power and efficiency of each device and component. The UI kept product categories within easy reach at the bottom of the screen, with broader topics such as image, audio, content management, and accessibility sprinkled across the top.

Professional Cinema Products Interactive Sales Tool

The annual series of cinema shows begins with CinemaCon, a US trade show where Dolby features our best-in-class cinema product offerings to exhibitors ranging from small local art houses to large multiplex chains in the US and worldwide.

Voron’s team developed an interactive tool that Dolby sales reps could display on a tablet or share digitally with prospective partners.

Working with Integrated Marketing and the business group, our Brand Experiences team wrote copy to highlight each product’s features and benefits for a B2B audience, calling attention to Dolby innovations in engineering that help bring the director’s vision to the cinema screen.

The Visual Experiences team created layouts that showcased the sleek, contemporary look of the products, emphasizing the power and efficiency of each device and component. The UI kept product categories within easy reach at the bottom of the screen, with broader topics such as image, audio, content management, and accessibility sprinkled across the top.

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