creating new business extensionS
creating new business extensions
creating new business extensions
In 2004, shortly before the iPod mini was launched in five different anodized colors, Voron led Apple’s first in-house designed accessory product, the iPod socks. This set of six iPod socks was one of the first Apple designed accessory products to be sold in the Apple Store. It was so successful, that the company earned more revenue of the package of six socks for $29 than they did on selling one iPod mini at $299. This is an example of how empowering passion, a sewing machine and one designer can spark a multi-million dollar accessory business without even creating one PowerPoint presentation or a business plan.
creating new business extensions
In 2004, shortly before the iPod mini in five different anodized colors first was launched, Apple’s first in-ho use designed accessory product was conceived, the iPod socks. This set of six iPod socks was one of the first Apple designed accessory products to be sold in the Apple Store. It was so successful, that the company earned more revenue of the package of six socks for $29 than they did on selling one iPod mini at $299. This is an example of how empowering passion, a sewing machine and one designer can spark a multi-million dollar accessory business without even creating one PowerPoint presentation or a business plan.
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