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Brand ANTHEM VIDEO

BRAND ANTHEM VIDEO

On a Quest for the Spectacular
Dolby Brand Anthem

The team developed Dolby’s first  brand anthem that educates on what Dolby creates and, more importantly, on why Dolby strives to create spectacular experiences. Shot mostly within Dolby offices, and at times using Dolby employees, we produced this piece in Dolby Atmos and Dolby Vision for the cinema and the home. After launching the video internally at key employee events, Dolby marketing coordinated an external launch across multiple touchpoints during CES in January 2018, focused primarily on social and digital channels.

On a Quest for the Spectacular
Dolby Brand Anthem

The team developed Dolby’s first  brand anthem that educates on what Dolby creates and, more importantly, on why Dolby strives to create spectacular experiences. Shot mostly within Dolby offices, and at times using Dolby employees, we produced this piece in Dolby Atmos and Dolby Vision for the cinema and the home. After launching the video internally at key employee events, Dolby marketing coordinated an external launch across multiple touchpoints during CES in January 2018, focused primarily on social and digital channels.

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